Merely Facilitating or Actively Stimulating Diverse Media Choices? Public Service Media at the Crossroad external link

International Journal of Communication, pp: 1324-1340, 2015

Abstract

Personalized recommendations provide new opportunities to engage with audiences and influence media choices. Should the public-service media use such algorithmic profiling and targeting to guide audiences and stimulate more diverse choices? And if they do, is this a brave new world we would like to live in? This article outlines new opportunities for the public-service media to fulfill their commitment to media diversity and highlights some of the ethical and normative considerations that will play a role. The article concludes with a call for a new body of “algorithmic media ethics.”

algorithm profiling, ethics, media diversity, Mediarecht, nudging, public service media

Bibtex

Article{nokey, title = {Merely Facilitating or Actively Stimulating Diverse Media Choices? Public Service Media at the Crossroad}, author = {Helberger, N.}, url = {http://www.ivir.nl/publicaties/download/1549.pdf}, year = {0507}, date = {2015-05-07}, journal = {International Journal of Communication}, abstract = {Personalized recommendations provide new opportunities to engage with audiences and influence media choices. Should the public-service media use such algorithmic profiling and targeting to guide audiences and stimulate more diverse choices? And if they do, is this a brave new world we would like to live in? This article outlines new opportunities for the public-service media to fulfill their commitment to media diversity and highlights some of the ethical and normative considerations that will play a role. The article concludes with a call for a new body of “algorithmic media ethics.”}, keywords = {algorithm profiling, ethics, media diversity, Mediarecht, nudging, public service media}, }