Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions external link

Helberger, N., Huh, J., Milne, G. & Strycharz, J.
Journal of Advertising, vol. 49, num: 4, pp: 377-393, 2020

Abstract

To advance the emerging research field of computational advertising this article describes the new computational advertising ecosystem, identifies key actors within it and interactions among them, and discusses future research agendas. Specifically, we propose systematic conceptualization for the redefined advertising industry, consumers, government, and technology environmental factors, and discuss emerging and anticipated tensions that arise in the macro and exogenous factors surrounding the new computational advertising industry, leading to suggestions for future research directions. From multidisciplinary angles, areas of tension and related research questions are explored from advertising, business, computer science, and legal perspectives. The proposed research agendas include exploring transparency of computational advertising practice and consumer education; understanding the trade-off between explainability and performance of algorithms; exploring the issue of new consumers as free data laborers, data as commodity, and related consumer agency challenges; understanding the relationship between algorithmic transparency and consumers’ literacy; evaluating the trade-off between algorithmic fairness and privacy protection; examining legal and regulatory issues regarding power imbalance between actors in the computational advertising ecosystem; and studying the trade-off between technological innovation and consumer protection and empowerment.

algoritmen, consumentenbescherming, Consumentenrecht, frontpage, Privacy, reclamerecht

Bibtex

Article{Helberger2020h, title = {Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions}, author = {Helberger, N. and Huh, J. and Milne, G. and Strycharz, J.}, doi = {https://doi.org/https://doi.org/10.1080/00913367.2020.1811179}, year = {0911}, date = {2020-09-11}, journal = {Journal of Advertising}, volume = {49}, number = {4}, pages = {377-393}, abstract = {To advance the emerging research field of computational advertising this article describes the new computational advertising ecosystem, identifies key actors within it and interactions among them, and discusses future research agendas. Specifically, we propose systematic conceptualization for the redefined advertising industry, consumers, government, and technology environmental factors, and discuss emerging and anticipated tensions that arise in the macro and exogenous factors surrounding the new computational advertising industry, leading to suggestions for future research directions. From multidisciplinary angles, areas of tension and related research questions are explored from advertising, business, computer science, and legal perspectives. The proposed research agendas include exploring transparency of computational advertising practice and consumer education; understanding the trade-off between explainability and performance of algorithms; exploring the issue of new consumers as free data laborers, data as commodity, and related consumer agency challenges; understanding the relationship between algorithmic transparency and consumers’ literacy; evaluating the trade-off between algorithmic fairness and privacy protection; examining legal and regulatory issues regarding power imbalance between actors in the computational advertising ecosystem; and studying the trade-off between technological innovation and consumer protection and empowerment.}, keywords = {algoritmen, consumentenbescherming, Consumentenrecht, frontpage, Privacy, reclamerecht}, }

Opinie: De wettelijke mogelijkheden voor online proctoring door universiteiten zijn zeer beperkt external link

Tijdschrift voor Internetrecht, num: 4, pp: 141-143, 2020

frontpage, Privacy, proctoring, universiteiten

Bibtex

Article{Eskens2020b, title = {Opinie: De wettelijke mogelijkheden voor online proctoring door universiteiten zijn zeer beperkt}, author = {Eskens, S.}, url = {https://www.ivir.nl/publicaties/download/TvI_2020_4.pdf}, year = {0827}, date = {2020-08-27}, journal = {Tijdschrift voor Internetrecht}, number = {4}, keywords = {frontpage, Privacy, proctoring, universiteiten}, }

Annotatie HvJ EU 2 oktober 2018 (Ministerio Fiscal) external link

Nederlandse Jurisprudentie, num: 28, pp: 3753-3754, 2020

Abstract

Toegang tot door elektronische communicatiedienstaanbieder verwerkte persoonsgegevens alleen gerechtvaardigd als het om ernstig delict gaat. Identificatiegegevens op SIMkaart van gestolen mobiele telefoon ook bij lichtere vormen van criminaliteit toegestaan toegestaan omdat deze op zich zelf geen inzicht geven in de privé communicatie.

Annotaties, elektronische communicatie, frontpage, persoonsgevens, Privacy

Bibtex

Article{Dommering2020h, title = {Annotatie HvJ EU 2 oktober 2018 (Ministerio Fiscal)}, author = {Dommering, E.}, url = {https://www.ivir.nl/publicaties/download/Annotatie_NJ_232.pdf}, year = {0721}, date = {2020-07-21}, journal = {Nederlandse Jurisprudentie}, number = {28}, abstract = {Toegang tot door elektronische communicatiedienstaanbieder verwerkte persoonsgegevens alleen gerechtvaardigd als het om ernstig delict gaat. Identificatiegegevens op SIMkaart van gestolen mobiele telefoon ook bij lichtere vormen van criminaliteit toegestaan toegestaan omdat deze op zich zelf geen inzicht geven in de privé communicatie.}, keywords = {Annotaties, elektronische communicatie, frontpage, persoonsgevens, Privacy}, }

Harnessing the collective potential of GDPR access rights: towards an ecology of transparency external link

Mahieu, R. & Ausloos, J.
Internet Policy Review, 2020

Abstract

The GDPR’s goal of empowering citizens can only be fully realised when the collective dimensions of data subject rights are acknowledged and supported through proper enforcement. The power of the collective use of data subjects’ rights, however, is currently neither acknowledged nor properly enforced. This is the message we sent to the European Commission in response to its call for feedback for its two-year review of the GDPR. In our submission entitled Recognising and Enabling the Collective Dimension of the GDPR and the Right of Access – A call to support the governance structure of checks and balances for informational power asymmetries, we demonstrate the collective potential of GDPR access rights with a long list of real-life examples.

frontpage, GDPR, Privacy, transparantie

Bibtex

Article{Mahieu2020, title = {Harnessing the collective potential of GDPR access rights: towards an ecology of transparency}, author = {Mahieu, R. and Ausloos, J.}, url = {https://policyreview.info/articles/news/harnessing-collective-potential-gdpr-access-rights-towards-ecology-transparency/1487}, year = {0717}, date = {2020-07-17}, journal = {Internet Policy Review}, abstract = {The GDPR’s goal of empowering citizens can only be fully realised when the collective dimensions of data subject rights are acknowledged and supported through proper enforcement. The power of the collective use of data subjects’ rights, however, is currently neither acknowledged nor properly enforced. This is the message we sent to the European Commission in response to its call for feedback for its two-year review of the GDPR. In our submission entitled Recognising and Enabling the Collective Dimension of the GDPR and the Right of Access – A call to support the governance structure of checks and balances for informational power asymmetries, we demonstrate the collective potential of GDPR access rights with a long list of real-life examples.}, keywords = {frontpage, GDPR, Privacy, transparantie}, }

User Perspectives on the News Personalisation Process: Agency, Trust and Utility as Building Blocks external link

Monzer, C., Möller, J., Helberger, N. & Eskens, S.
Digital Journalism, vol. 8, num: 9, pp: 1142-1162, 2020

Abstract

With the increasing use of algorithms in news distribution, commentators warn about its possible impacts on the changing relationship between the news media and news readers. To understand the meaning of news personalisation strategies to users, we investigated how they currently experience news personalisation, perceive their role in the personalisation process, and envision increasing the utility of personalised news by giving users more agency and fostering trust. We conducted four focus groups with online news readers in Germany. For the analysis, grounded theory techniques were suitable due to their applicability in reconstructing user perspectives through their own experiences. We found that (1) users fail to distinguish between news personalisation and commercial targeting, which may negatively bias their perception; (2) there is a contradiction in how users perceive themselves as active participants in the process, but lack the means to exercise agency; (3) user concerns extend beyond privacy to what information they receive and their right to personal autonomy—a solution requires offering users the ability to dynamically adjust their “news interest profiles”; (4) while news personalisation strategies afford new opportunities for introducing reciprocity in the media-audience relationship, negotiating competing logics of journalistic, personal and algorithmic curation remains a challenge.

agency, focus groups, frontpage, grounded theory, news personalisation, personal curation, Privacy, trust, utility

Bibtex

Article{Monzer2020, title = {User Perspectives on the News Personalisation Process: Agency, Trust and Utility as Building Blocks}, author = {Monzer, C. and Möller, J. and Helberger, N. and Eskens, S.}, url = {https://www.tandfonline.com/doi/full/10.1080/21670811.2020.1773291}, doi = {https://doi.org/10.1080/21670811.2020.1773291}, year = {0616}, date = {2020-06-16}, journal = {Digital Journalism}, volume = {8}, number = {9}, pages = {1142-1162}, abstract = {With the increasing use of algorithms in news distribution, commentators warn about its possible impacts on the changing relationship between the news media and news readers. To understand the meaning of news personalisation strategies to users, we investigated how they currently experience news personalisation, perceive their role in the personalisation process, and envision increasing the utility of personalised news by giving users more agency and fostering trust. We conducted four focus groups with online news readers in Germany. For the analysis, grounded theory techniques were suitable due to their applicability in reconstructing user perspectives through their own experiences. We found that (1) users fail to distinguish between news personalisation and commercial targeting, which may negatively bias their perception; (2) there is a contradiction in how users perceive themselves as active participants in the process, but lack the means to exercise agency; (3) user concerns extend beyond privacy to what information they receive and their right to personal autonomy—a solution requires offering users the ability to dynamically adjust their “news interest profiles”; (4) while news personalisation strategies afford new opportunities for introducing reciprocity in the media-audience relationship, negotiating competing logics of journalistic, personal and algorithmic curation remains a challenge.}, keywords = {agency, focus groups, frontpage, grounded theory, news personalisation, personal curation, Privacy, trust, utility}, }

Drie mogelijke boetes van mededingings-, consumenten- en persoonsgegevensautoriteiten voor hetzelfde datagebruik external link

Yakovleva, S., Geursen, W,W, & Arnbak, A.
Tijdschrift Mededingingsrecht in de Praktijk, num: 2, pp: 30-37, 2020

Abstract

Door de toename van datagebruik door ondernemingen is er sprake van convergentie tussen het mededingings-, consumenten- en gegevensbeschermingsrecht. Er kan dan parallelle handhaving plaatsvinden ten aanzien van één en dezelfde handeling door dezelfde onderneming door drie verschillende autoriteiten. Dat noemen wij caleidoscopische handhaving. Dat heeft volgens ons verschillende keerzijden, waaronder het risico op overhandhaving door drie afzonderlijke procedures van drie afzonderlijke autoriteiten en mogelijk drie boetes. Wij onderzoeken in dit artikel waarom het ne-bis-in-idem-beginsel niet van toepassing is en het beginsel van eendaadse samenloop evenmin (net als in de recente Marine Harvest gun-jumping zaak), waardoor proportionaliteit overblijft.

Consumentenrecht, frontpage, gegevensbescherming, Mededingingsrecht, Privacy

Bibtex

Article{Yakovleva2020b, title = {Drie mogelijke boetes van mededingings-, consumenten- en persoonsgegevensautoriteiten voor hetzelfde datagebruik}, author = {Yakovleva, S. and Geursen, W,W, and Arnbak, A.}, url = {https://www.ivir.nl/publicaties/download/MP_2020_164.pdf}, year = {0609}, date = {2020-06-09}, journal = {Tijdschrift Mededingingsrecht in de Praktijk}, number = {2}, abstract = {Door de toename van datagebruik door ondernemingen is er sprake van convergentie tussen het mededingings-, consumenten- en gegevensbeschermingsrecht. Er kan dan parallelle handhaving plaatsvinden ten aanzien van één en dezelfde handeling door dezelfde onderneming door drie verschillende autoriteiten. Dat noemen wij caleidoscopische handhaving. Dat heeft volgens ons verschillende keerzijden, waaronder het risico op overhandhaving door drie afzonderlijke procedures van drie afzonderlijke autoriteiten en mogelijk drie boetes. Wij onderzoeken in dit artikel waarom het ne-bis-in-idem-beginsel niet van toepassing is en het beginsel van eendaadse samenloop evenmin (net als in de recente Marine Harvest gun-jumping zaak), waardoor proportionaliteit overblijft.}, keywords = {Consumentenrecht, frontpage, gegevensbescherming, Mededingingsrecht, Privacy}, }

Pitching trade against privacy: reconciling EU governance of personal data flows with external trade external link

International Data Privacy Law, vol. 10, num: 3, pp: 201-221, 2020

Abstract

This article positions EU’s external governance of personal data flows against the backdrop of the international controversy on digital trade versus strict privacy laws. Now that the EU has defined its position on horizontal provisions on cross-border data flows and personal data protection, it is both timely and essential to reassess its strategy on the international transfers of personal data in the purview of its future trade agreements. For its own normative approach and regulatory autonomy, the EU has a pivotal role to play in shaping the interface between trade and privacy before the ‘free trade leviathan’ can restrict the policy choices not only of individual states but also of the EU itself. Our contribution aims to break through the present compartmentalization of privacy scholarship and trade lawyers because it situates personal data flows in both disciplines.

Cross-border data flow, Digital trade, EU law, frontpage, GDPR, international trade law, Personal data, Privacy

Bibtex

Article{Irion2020bb, title = {Pitching trade against privacy: reconciling EU governance of personal data flows with external trade}, author = {Irion, K. and Yakovleva, S.}, doi = {https://doi.org/https://doi.org/10.1093/idpl/ipaa003}, year = {0401}, date = {2020-04-01}, journal = {International Data Privacy Law}, volume = {10}, number = {3}, pages = {201-221}, abstract = {This article positions EU’s external governance of personal data flows against the backdrop of the international controversy on digital trade versus strict privacy laws. Now that the EU has defined its position on horizontal provisions on cross-border data flows and personal data protection, it is both timely and essential to reassess its strategy on the international transfers of personal data in the purview of its future trade agreements. For its own normative approach and regulatory autonomy, the EU has a pivotal role to play in shaping the interface between trade and privacy before the ‘free trade leviathan’ can restrict the policy choices not only of individual states but also of the EU itself. Our contribution aims to break through the present compartmentalization of privacy scholarship and trade lawyers because it situates personal data flows in both disciplines.}, keywords = {Cross-border data flow, Digital trade, EU law, frontpage, GDPR, international trade law, Personal data, Privacy}, }

Strengthening legal protection against discrimination by algorithms and artificial intelligence external link

The International Journal of Human Rights, 2020

Abstract

Algorithmic decision-making and other types of artificial intelligence (AI) can be used to predict who will commit crime, who will be a good employee, who will default on a loan, etc. However, algorithmic decision-making can also threaten human rights, such as the right to non-discrimination. The paper evaluates current legal protection in Europe against discriminatory algorithmic decisions. The paper shows that non-discrimination law, in particular through the concept of indirect discrimination, prohibits many types of algorithmic discrimination. Data protection law could also help to defend people against discrimination. Proper enforcement of non-discrimination law and data protection law could help to protect people. However, the paper shows that both legal instruments have severe weaknesses when applied to artificial intelligence. The paper suggests how enforcement of current rules can be improved. The paper also explores whether additional rules are needed. The paper argues for sector-specific – rather than general – rules, and outlines an approach to regulate algorithmic decision-making.

algoritmes, Artificial intelligence, discriminatie, frontpage, GDPR, Privacy

Bibtex

Article{Borgesius2020, title = {Strengthening legal protection against discrimination by algorithms and artificial intelligence}, author = {Zuiderveen Borgesius, F.}, url = {https://doi-org.proxy.uba.uva.nl:2443/10.1080/13642987.2020.1743976}, year = {0329}, date = {2020-03-29}, journal = {The International Journal of Human Rights}, abstract = {Algorithmic decision-making and other types of artificial intelligence (AI) can be used to predict who will commit crime, who will be a good employee, who will default on a loan, etc. However, algorithmic decision-making can also threaten human rights, such as the right to non-discrimination. The paper evaluates current legal protection in Europe against discriminatory algorithmic decisions. The paper shows that non-discrimination law, in particular through the concept of indirect discrimination, prohibits many types of algorithmic discrimination. Data protection law could also help to defend people against discrimination. Proper enforcement of non-discrimination law and data protection law could help to protect people. However, the paper shows that both legal instruments have severe weaknesses when applied to artificial intelligence. The paper suggests how enforcement of current rules can be improved. The paper also explores whether additional rules are needed. The paper argues for sector-specific – rather than general – rules, and outlines an approach to regulate algorithmic decision-making.}, keywords = {algoritmes, Artificial intelligence, discriminatie, frontpage, GDPR, Privacy}, }

The personal information sphere: An integral approach to privacy and related information and communication rights external link

JASIST, vol. 71, num: 9, pp: 1116-1128, 2020

Abstract

Data protection laws, including the European Union General Data Protection Regulation, regulate aspects of online personalization. However, the data protection lens is too narrow to analyze personalization. To define conditions for personalization, we should understand data protection in its larger fundamental rights context, starting with the closely connected right to privacy. If the right to privacy is considered along with other European fundamental rights that protect information and communication flows, namely, communications confidentiality; the right to receive information; and freedom of expression, opinion, and thought, these rights are observed to enable what I call a “personal information sphere” for each person. This notion highlights how privacy interferences affect other fundamental rights. The personal information sphere is grounded in European case law and is thus not just an academic affair. The essence of the personal information sphere is control, yet with a different meaning than mere control as guaranteed by data protection law. The personal information sphere is about people controlling how they situate themselves in information and communication networks. It follows that, to respect privacy and related rights, online personalization providers should actively involve users in the personalization process and enable them to use personalization for personal goals.

Data protection law, frontpage, Fundamental rights, personalization, Privacy

Bibtex

Article{Eskens2020, title = {The personal information sphere: An integral approach to privacy and related information and communication rights}, author = {Eskens, S.}, url = {https://www.ivir.nl/publicaties/download/jasist_2020.pdf}, doi = {https://doi.org/https://doi.org/10.1002/asi.24354}, year = {0320}, date = {2020-03-20}, journal = {JASIST}, volume = {71}, number = {9}, pages = {1116-1128}, abstract = {Data protection laws, including the European Union General Data Protection Regulation, regulate aspects of online personalization. However, the data protection lens is too narrow to analyze personalization. To define conditions for personalization, we should understand data protection in its larger fundamental rights context, starting with the closely connected right to privacy. If the right to privacy is considered along with other European fundamental rights that protect information and communication flows, namely, communications confidentiality; the right to receive information; and freedom of expression, opinion, and thought, these rights are observed to enable what I call a “personal information sphere” for each person. This notion highlights how privacy interferences affect other fundamental rights. The personal information sphere is grounded in European case law and is thus not just an academic affair. The essence of the personal information sphere is control, yet with a different meaning than mere control as guaranteed by data protection law. The personal information sphere is about people controlling how they situate themselves in information and communication networks. It follows that, to respect privacy and related rights, online personalization providers should actively involve users in the personalization process and enable them to use personalization for personal goals.}, keywords = {Data protection law, frontpage, Fundamental rights, personalization, Privacy}, }

Trade and privacy: Complicated bed fellows? How to achieve data protection-proof free trade agreements external link

2016

Privacy, trade

Bibtex

Article{Irion2016b, title = {Trade and privacy: Complicated bed fellows? How to achieve data protection-proof free trade agreements}, author = {Irion, K.}, url = {https://www.ivir.nl/publicaties/download/EP_panel_trade_and_privacy_speaking_notes-1.pdf}, year = {1018}, date = {2016-10-18}, keywords = {Privacy, trade}, }